New York City Marathon 2023 Rebrand
Joining amid a comprehensive overhaul for the 2023 New York City Marathon, I led a newly formed and dynamic creative team in defining and producing every aspect of the event and lead-up. This involved crafting branded and sponsored pre-race campaigns and designing immersive experiences within the Javits Center, Mastercard-sponsored Pavilion, a brand new medal, participant, staff, and volunteer shirts and much MUCH more…in addition to the 26.2-mile branded and sponsored course signage
Event & Experiential Design & Production
Mission-Driven for Non-Profit Organization
Sustainability
Sponsorship Integration
Signage Production & Marketing and Print Collateral
Style guide and Branding Overhaul
Oversized production, shipping, build and install with vendors/event production
2D & 3D Concepting
